Produced by Boston-based IDG World Expo, Macworld | iWorld[1][2] is a trade-show with conference tracks dedicated to the Apple Macintosh platform. It is held annually in the United States, usually during the second week of January. Originally Macworld Expo and then Macworld Conference & Exposure, the gathering dates back to 1985.
Macworld is the most widely read Macintosh magazine in North America and a trademark of Mac Publishing, a wholly owned subsidiary of International Data Group. IDG World Expo is also a subsidiary.
The conference tracks are taught by leaders in their fields and require large admission fees. They last for a few more days than the Expo, which runs generally three or four days. Attendees can visit the exhibits, set up by hardware manufacturers and software publishers that support the Macintosh platform.
On December 16, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates.[3][4][5][6]
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The first Macworld Expo occurred in 1985 in San Francisco. The conference itself was created by Peggy Kilburn,[7] who helped to grow the event in size and profitability during her tenure (1985–1999). Among the speakers recruited by Kilburn were David Pogue, Steve Case, Bob LeVitus, as well as representatives from BMUG, LaserBoard, and other major user groups.
The San Francisco event has always been held at the Moscone Center. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location.
Until 2005, the U.S. shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The latter event was held initially in Boston at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the World Trade Center Boston. From 1998 to 2003 it took place in New York City's Jacob K. Javits Convention Center. The 2004 and 2005 summer shows, retitled Macworld Conference & Expo took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC nor in Boston.[8]
The show has also taken place in other cities:
Since 1997, the show has been known for its keynote presentations (sometimes called "Stevenotes") by Apple CEO Steve Jobs.
In May, Jobs introduced the iMac and the PowerBook G3.
The New York event inaugurated a competition (produced by Double Exposure) called the National Macintosh Gaming Championship, which challenged attendees to play games for a number of premium prize packages. The event continued in 1999 in San Francisco, and was terminated after the New York show in 2000 to make way for the Apple Gaming Pavilion.
In New York, actor Noah Wyle made an appearance during the keynote address, posing as Jobs in a reference to his role in the TV movie Pirates of Silicon Valley.[9] Steve Jobs also introduced the iBook, QuickTime TV, and AirPort. Halo was announced by Bungie Software, although Bungie was later purchased by Microsoft and Halo became an Xbox exclusive.
The San Francisco keynote revealed Mac OS X's Aqua user interface and the New York keynote featured the introduction of the Power Mac G4 Cube.
The San Francisco keynote introduced iTunes and the PowerBook G4, Apple's first widescreen portable. The New York keynote included no major new product announcements, but did feature a technical presentation on the megahertz myth.
The January keynote introduced the iMac G4.
In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo.
The January keynote introduced the Safari web browser, AirPort Extreme, 17 and 12-inch PowerBooks.
In 2003, IDG World Expo renamed the New York trade show Macworld CreativePro Conference & Expo in an attempt to reach the creative market in the New York area.
Along with the usual show in San Francisco and the return to Boston, a Macworld Expo was held in Paris. At the Paris Expo, Apple's VP of marketing Phil Schiller introduced the new updated iMac featuring a PowerPC G5 processor and other various updates, notably, the integration of the logic board and optical drive with the display.
The San Francisco show was held January 10–14.[10] The keynote introduced the Mac Mini, iPod shuffle, and iWork.
During the show, IDG World Expos announced Macworld On Tour, a series of small conferences in various North American cities. An initial conference, in Kissimmee, Florida, was later canceled. No future announcements for Macworld On Tour have been made. IDG announces Macworld East cancelled that there would be no Macworld East 2006.
In January 2006, Intel Core Duo-based iMacs were announced to be ready for purchase. The conference was held January 9–13 and the number of visitors increased 6.8% from the 2005 event, to 38,441. The number of paid conference delegates increased 20% to 4,188 and the total number of exhibiting companies increased 25% to 367[11]
At Macworld 2007 (January 8–12), Steve Jobs introduced the iPhone mobile device, revealed the final name for the Apple TV (originally called by its code name iTV), and announced a change of name for the company from Apple Computer, Inc. to simply Apple Inc., reflecting its longtime focus on the user experience as opposed to the technology behind it.
IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.[12]
At Macworld 2008 (January 14–18), Steve Jobs introduced the MacBook Air — touted as the world's thinnest notebook computer; the Time Capsule device for use with the Time Machine application in Mac OS X v10.5 "Leopard", iPod Touch updates including Mail, Stocks, Notes, Maps & Weather, iTunes Movie Rentals, the Apple TV Take 2 updates with an all new interface, the ability to download TV shows, music, podcasts and rent or download movies without the need for a PC; and finally the iPhone/iPod Touch SDK launching in late February.
IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.[13][13]
The San Francisco show went on January 5–9, 2009.[13] On December 16, 2008, Apple announced that the 2009 conference will be the last in which the company would participate. The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing Philip Schiller, not Steve Jobs, as has been the custom for the past ten years.[14] Steve Jobs issued a press release stating that the reasons for his absence were health-related, specifically citing a hormone imbalance.[15]
At Macworld 2009, Apple announced the release of iLife '09, iWork '09, and the new 17-inch unibody MacBook Pro with built-in battery. Also, Apple announced that iTunes would begin to sell all music DRM-free, with a three tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the UK). This differs from Apple's previous model with only one price per track of $0.99 (£0.79 in the UK). Apple also announced that tracks can now be downloaded over cellular networks on the iPhone.
On March 30, 2009, IDG World Expo announced that the conference would be moving from January (when it had taken place for 25 years) to February. They also said:[16]
Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.—IDG World Expo[16]
The 2011 Macworld was held from January 25–29, 2011.[17]
Just before registration began for the 2012 conference, Macworld announced that they would be changing the name to Macworld | iWorld in addition to broadening the focus to all iOS devices. [1][2]
During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish hors d'oeuvres, and requisite T-shirts and other premium favors. Apple's developer parties featured high-profile entertainers like James Brown and Smash Mouth.
Several years after the start of the Expo, MacWEEK had launched its weekly trade magazine and simultaneously initiated an exclusive party known as Mac the Knife, named for its anonymous columnist that wrote the back page industry gossip and rumor section; after MacWEEK's demise, the party was thrown by Ilene Hoffman, until Mac Publishing, owners of the Mac the Knife trademark, forbade her from using the name. The party continued, with appearances by the Macworld All-Star Band, under a series of names that referenced the Knife.
Robert Hess of MacWEEK was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrunk gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.
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